About us: a small team, and we'd like to keep it that way.

Guests wave from the roof hatch of a Guide Safaris Land Cruiser beneath the Serengeti National Park entrance gate

Hello! We're a Tanzanian company of guides and trip planners, based in Arusha, right at the start of the northern circuit. Every safari we run is private: your vehicle, your guide, your pace.

So, what do we actually do?

One of us reads your enquiry, asks the questions it raises, and sketches out a route. You change it. We change it again. Then a guide who really knows those parks takes you round them. That's the whole business, honestly. And the part that decides whether your trip is any good isn't the brochure. It's the guide.

Why the guide is the point

Picture two vehicles parked at the same lion. One guest gets a photo. The other hears what that lion has been up to for the last three days, why it's lying right there, and what's likely to happen in the next hour. The difference isn't the vehicle or the camp. It's who's driving.

What you won't find on this page

You won't see a founding year, a number of guests, a fleet size, an award or a star rating here. That's not because there's nothing to say. It's because we rebuilt this site from scratch, and we're only publishing things we can stand behind. Anything we haven't confirmed is simply left out, not guessed at. Ask us, and we'll happily tell you properly.

The short version

Nothing on this site is a package. Every trip started as a conversation, and yours will too.

More in this section

Keep reading

Plan your safari Ask us on WhatsApp